Pro opinion

Proopinion is a company which pays you to fill online surveys ( a dollar for 10 opinion points). They identify niche groups and stay connected to them through multiple media. It is a classic example of incentive driven permission marketing. If you are a brand champion, your opinion matters and the brand should pay to get that information from you. Similarly, if you saw an advertisement, the client would like to know if you liked it and what exactly you liked. This will lead to more robust metrics in measuring ad performance.

I think this is a brilliant model and one that can change the way market surveys are done. The old methods of filling in forms or even online surveys ( as annoying popups) will soon be redundant simple because of "information overload" and "lack of incentive".

I haven't seen any Indian company trying to use this model for mobiles given the reach of this medium. Mobile web will definitely not reach majority and SMS/MMS is not suitable for survey format. How about a survey application ? What do you think?