How the mighty have fallen.

If you have not read this NY times article, you must. It is time the Web2.0 wannabes learnt a few lessons :

• Architect- Your website for scale. The boundaries should be designed to be elastic.
• Spend - A few more bucks on quality backend infrastructure. If you are broke, at least plan to relocate.
• KISS ( Keep it Simple, Stupid) - Everyone uses dynamic content, but should you? And where?
• Listen -First to your user,everyday, then to the ad agencies, whenever possible.
• Filter - Advice about new technology or new features coming from anyone who is not a regular user. Or not an engineer.
• Resist - Overinflated Ego. Undue pressure from investors. Rigidity.
• Ideas- Are good. Execution,though, is better.

Friendster's example clearly shows that first mover advantage can get you to the top. But it can't keep you there.