Blackle

All you google worshippers - try Blackle. No , its not a different search engine but your favorite one wrapped in an energy saving blanket. I think this idea in itself may not amount to much but it could be a trigger for rationalizing energy consumption on the internet. On a sombre note , all your Googling amounts to 450,000 servers ( @ conservative 200 Watt per server) burning close to 100 MW just at the data center. Now start adding the communication costs and the end user terminal power and numbers become frightening.