Online comparison, Offline shopping

CompareIndia , an online comparison site which I reviewed a few months back, has become much more comprehensive and interesting. I had mentioned how a lot of Indians would like to look up and compare products online and then go to a local retailer which offers the best deal for that product. This is exactly what is happening at CompareIndia. In addition, now they have user reviews, expert advice and product Q&A. You can also become an expert or write a review.

Revenue model currently seems to be hot deal ads by local retailers and google ads.

Disclaimer - I don't work for or have any sort of relationship with Network 18.

Do you know of other ventures working on this model? I am interested in finding out the price points of this advertising for small/mid-size/large retailers.