Friday, October 26, 2007

National Do Not Call register

NDNC register is a database of numbers maintained by the government. The owners of these numbers do not want Unsolicited Commercial Communication(UCC). It is a strong step in safeguarding consumer interests in the Indian telecom sector. There are illegal and unauthorised consumer databases used by almost every telemarketer and they are readily bought and sold.

A telemarketer now faces a fine of upto 500 rupees for calling a number registered on the NDNC. The advent of NDNC is also generating new business models built around permission marketing.

This site shows how the process will work.

If you reside in India, please register on the NDNC and save yourself from spam and unwanted calls.

2 comments:

Goli said...

this was really a useful post, but I am wondering if I am activated with DND and still receive the Hutch messages so how do I go about complaining..

Bipin Preet Singh said...

Goli, as far as I know you need to call your telecom operator to register a complaint against the merchant. Unfortunately, it has not rolled out completely yet so you may have to wait before a concrete action is taken.