DO-THE-NEW at mobikwik.com

Tata Docomo is now live at www.mobikwik.com. With its path breaking pay per second second plan, Docomo has captured the minds of millions of Indians, especially the youth, in a remarkably short period. Docomo users can recharge their prepaid mobile at mobikwik.com by simply adding it to their existing mobikwik account or open a new account.

The first 10 people to recharge for docomo will get Rs 100 mobikwik balance each. Free !

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Calling India from Gulf?

Middle - East ( aka Gulf ) is a popular destination for Indian workers from Kerala, Andhra Pradesh and other southern states. Proximity to India, good wages for skilled labor, relatively easy to obtain work permits, and an established expat Indian community are the primary reasons why lakhs of Indians flock to these shores every year. UAE, Oman, Kuwait and Saudi Arabia are among the major countries which have expat Indian populations.

If you are one of the Indian expats in Gulf,  here's an interesting piece of info :

• Normal Calling Rate from Indian mobile( Airtel/Vodafone etc) to Gulf - Around INR 7 per minute.
• Normal Calling Rate from Gulf Mobile ( Etisalat etc ) to India - 2.4 Dirham (Approx INR 30) per minute.

The calling rates from Gulf to India are almost 4 times the other way round! In addition, most Indian mobile operators have special prepaid packs that reduce calling rate to Gulf to almost Rs 2-3 per minute.

Conclusion:

1) Get your family a prepaid mobile connection if they already don't have one. 

2) Topup online using mobikwik whenever you want to talk! Mobikwik accepts all international credit cards and Indian net banking and works instantly.

3) Give your folks a missed call so they can call you back. :D

Mobikwik has many satisfied customers from the Gulf who use it regularly. If you are from Gulf and want to share your experience using mobikwik, do come forward and comment!

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MTNL makes debut at mobikwik

Giving in to popular demand, mobikwik has integrated MTNL pin based recharge on its platform. To start with, you can do simple topups like Rs 10/50/100/200/500. MTNL GSM prepaid service is also popularly known as Trump. This is what we support right now. 

When you click on Recharge Now button in mobikwik, the Trump pin is displayed. To recharge, just type *400#PIN# on your MTNL mobile or call 400 and follow IVR instructions.

Although MTNL mobile service has not grown as fast as some of the private carriers in recent years, it is quite popular among students both in Delhi and Mumbai with its special vouchers and SMS packs. These packs and vouchers will also go on sale very soon on mobikwik. Check out the 

MTNL topup for Mumbai .

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Lessons from Vodafone 360 launch UK

A hard hitting article from Ewan talks about how Vodafone 360, Vodafone's latest service platform in UK , has flunked at the launch itself. This should serve as a wake up call to Indian mobile carriers on their approach to 3G.

This is consistent with the struggle mobile carriers all over the world are facing - are they just network providers ( or bit-pipes) or can they actually provide innovative services using the network as a platform? Unlike the internet which is an open network which can be used by anyone to develop apps,  the wireless networks of mobile carriers are walled gardens where no one can get in except with their permission. Until now, the carriers' approach has not resulted in any serious innovation.

More on Vodafone 360 here.

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